Playtech to launch live studio in Michigan
Playtech launched the very first live games in history. In the decade of 2000, it came up with the idea of using a webcam to film real live dealers as they run our games. Today, the software is still present in this market sector.
In fact, it has just reminded us once again, via an interesting press release published on Monday. Through this text, we learn that it has obtained a long-term lease in Michigan to launch its very first studio in the United States.
A first step for Playtech
A city of nearly 80,000 people located in the Oakland County suburbs of Detroit, Southfield has gradually managed to transform itself into a major technology and innovation center. That's where Playtech software has decided to launch its live gaming studio, which aims to become one of the largest of its kind in the entire state of Michigan. The developer will present many games, in particular, online teen patti.
This will also be the first one in America for the provider, but it will not stop there. Indeed, this upcoming launch is just the first step in its expansion of live games in the country. Playtech wants to offer comparable studios in all regulated American states.
A state-of-the-art studio
Playtech's future studio in Southfield will rely heavily on technology to best suit the American market, which will eventually become the world's largest, according to most experts. The software will therefore use all the know-how it has developed in its main studio based in the city of Riga in Latvia.
This will allow it to offer the best technical quality to the players. Through the use of the latest cameras, the image quality will be state-of-the-art. Streaming will be fast and smooth with very low latency.
As part of Playtech's US expansion strategy
The announcement of the upcoming opening of a live gaming studio in Michigan fits perfectly with Playtech's current strategy. Indeed, the software company is looking to further improve its position in the industry. It is particularly targeting the legal markets in the United States at the moment.
Playtech made its appearance in the country in June of this year, after being licensed by the New Jersey Division of Gaming Enforcement. By signing a partnership agreement with the online casino Bet365, it has made its entire catalog of titles under RNG available to players in this state. At the end of September 2020, it also expanded its presence in New Jersey by approaching the Bet MGM operator to add its game library on different platforms.
Then, last February, it signed a similar deal with Parx Casino for the state of Michigan, this time.